Serenia Life Financial
We don't vet or endorse listed businesses.
Serenia Life FinancialWaterloo, ONSerenia Life Financial is a trusted financial advisor in Waterloo, ON, with an outstanding 4.9/5 rating from 39 reviews. Discover personalized financial guidance from a highly-rated local advisor.
Additional Information
Serenia Life offers life insurance and investment solutions to Canadian families. With roots going back nearly 100 years in Canada, they provide affordable life insurance products and investment options including guaranteed interest annuities.
Specializes in
Services
Established nearly 100 years · Serving Ontario, Saskatchewan, Alberta, Manitoba, British Columbia
Additional information extracted from the firm's public website. Last updated: August 6, 2026
Own this business? Claim it free to unlock:
- Manage your photos
- Update hours & business info
- Respond to your reviews
Run a different financial advisor in Waterloo? Add your business →
Optional
Confirm your Google profile
This step is optional. Find your Google Maps profile, then continue with the normal claim process.
Find on Google MapsOpen your profile, choose Share, and copy the Google Maps link back here.
Ready to manage this business?
Claim This ListingFrequently Asked Questions
How much does a financial advisor cost in Waterloo?
Fee-only advisors charge $150-$350/hour or $1,500-$5,000 for a comprehensive plan. Commission-based advisors earn from product sales (no direct cost to you, but potential conflicts). Fee-based advisors combine both. AUM (assets under management) fees are typically 1-1.5% annually.
What's the difference between a financial advisor and a financial planner?
A financial planner creates comprehensive plans covering all aspects of your finances. A financial advisor may focus on investment management specifically. In Canada, look for the CFP (Certified Financial Planner) designation for comprehensive planning, or CFA for investment expertise.
When should I hire a financial advisor?
Consider an advisor when: you have $50K+ in investable assets, approaching major life changes (marriage, kids, divorce, retirement), inheriting money, starting a business, or you simply don't have time to manage your finances. The earlier you start, the more compound growth works for you.
How do I verify a financial advisor's credentials?
Check FP Canada's registry for CFP holders, CFA Institute for CFA charterholders, and your provincial securities commission for registered advisors. Ask about their registration category, compensation model, and any disciplinary history. All registered advisors must disclose this information.
What should I ask a financial advisor at the first meeting?
Ask: How are you compensated? What are your qualifications/designations? What's your investment philosophy? How often will we meet? What's your typical client profile? Can you provide references? Do you have a fiduciary duty to me? A good advisor welcomes these questions.